NEW: The Hippodrome Casino - Summer Parties Campaign


The Hippodrome Casino - Summer Parties Campaign

The Hippodrome Casino in London’s Leicester Square was recently judged Best European Casino Operator 2015 at the International Gaming Awards. Continuing our relationship with them, Newl&Potter have created the Summer Parties Promotion. Released through both digital and printed channels the campaign encourages customers to make the most of summer, with complimentary drinks and exclusive use of the amazing rooftop terrace.


NEW: LSI Architects - Rebrand


LSI Architects - Rebrand

Newl&Potter have worked very closely with the AJ100 Award Winning LSi Architects to rebrand their practise and energise their visual identity and brand communications. The Norwich and London based practise’s focus on people and quality of work helped inspire the design of a very human marque and the creation of the accompanying brand strapline ‘LIFE TOUCHING DESIGN’.


NEW: Harbour Hotels & Spas - Brand Agency Appointment


Harbour Hotels & Spas - Brand Agency Appointment

Newl&Potter are delighted to announce its appointment as Brand Agency to Harbour Hotels & Spas – an expanding collection of luxury coastal hotels in some of the most beautiful locations in the country. Working closely with the Harbour marketing team, we’ll be responsible for all brand direction and communications.


NEW: The Belfry - Golf Brochure


The Belfry - Golf Brochure

As Brand Agency for The Belfry Hotel & Resort, Newl&Potter are responsible for all their design and marketing collateral. We’ve redesigned their Golf brochure - an integral part of their offer. Being the spiritual home of the Ryder Cup we had an unparalleled history to draw upon, coupled with breathtaking photography from all 3 golf courses. The finished result sets the standard for the other brochures we're creating… Christmas, Meetings & Events and Weddings!


NEW: Les Ambassadeurs Casino - Corporate Boxes


Les Ambassadeurs Casino - Corporate Boxes

Newl&Potter are responsible for the interior design and implementation of 8 corporate boxes in UK stadiums such as Wembley, The Emirates, Stamford Bridge, The O2, Ascot and home to Leicester City - The King Power Stadium. We’ve successfully managed to transport the lavish contemporary interior ethos of 'one of the most exclusive casinos in the world' and create a stunning set of hospitality venues, that feel anything but corporate.


NEW: The English Wine & Spirits Company - Brand Identity


MAP Diagnostics

At the heart of a domestic wine revival is Julia Stafford, who has joined forces with Hush Heath wine producer Richard Balfour-Lynn to create the English Wine and Spirits Company in London’s Devonshire Row. Newl&Potter have created the identity for this English wine championing one stop shop, where you can stock up, drop in for a tasting, or have a bite to eat.


NEW: Les Ambassadeurs Casino - History Brochure


Les Ambassadeurs Casino - History Brochure

Having hosted the very best gamers and gamblers from across the world, our brief was to deliver a package that enables the history of one of the most lavish and sought-after memberships in the country to unfold. In The Library Room, woodcarvings by the world famous Florentine master Chevalier Rinaldo Barbetti besiege the walls and surround the fireplace. In the Marble Room above the impressive 18th century white marble fireplace, your eyes are drawn skywards to the oval Renaissance fresco on the ceiling, depicting The Four Seasons by English portrait and panorama painter, Edmund Thomas Parris. Having these amazing reference points to draw upon made for a fascinating project to work on. The project also demanded the production of further versions in translated text for the foreign markets. Once this was complete we then oversaw the print and production to make sure everything was delivered to the exacting standards Les Ambassadeurs expects.


NEW: White Truffle Events - Brand Identity


White Truffle Events - Brand Identity

White Truffle Events creates exceptional gourmet dining experiences from a simple 3 course meal to a 6 course gourmet feast using fresh, local and seasonal menus. Newl&Potter have designed a brand identity to reflect their commitment to stand-out events, both contemporary and traditional.


NEW: Mercanta Coffee Hunters - Corporate Brochure Pack


Mercanta Coffee Hunters - Corporate Brochure Pack

Mercanta Coffee Hunters source an extensive selection of green coffees to specialty roasters in more than 30 countries around the world. Newl&Potter have designed a brochure pack to promote the coffees, the breadth of origin and the relationships that have been built with the coffee farmers - something fundamental to the way they do business.


NEW: The Cunning Plan Pub Company - Brand Identity


The Cunning Plan Pub Company - Brand Identity

Newl&Potter have created the brand identity for The Cunning Plan Pub Company. The Cunning Plan operates venues in East London and Kent, each one unique in its offer, but all dedicated to great drinks, fabulous food, stunning design and brilliant service.


NEW: St Barts Brewery - Website Design


St Barts Brewery - Website Design

Newl&Potter have created the website for this restaurant, bar and gig venue on London’s West Smithfield. As well as acting as a gallery for this amazing space, we enabled St Barts to showcase upcoming events, handle changeable menus and bookings and cross promote its sister venues The Bull and Hush Heath Winery.


NEW: Hotel du Vin - Celebrations Campaign


Hotel du Vin - Celebrations Campaign

As their Brand Agency, Newl&Potter have developed the Celebrations Campaign for Hotel du Vin. Using the headline ‘Let the Good Times Roll’, it features bold lettering, strong colour palette and a typographic bottle to promote use of its 16 luxury boutique hotels as venues for private parties.


NEW: MAP Diagnostics


MAP Diagnostics

MAP Diagnostics is a new biomarker discovery company developing modern, technological solutions to diagnosing disorders and complications in pregnancy. Newl&Potter were asked to create their visual identity and brand positioning.


NEW: Johnny Tuxedo


Johnny Tuxedo

Style conscious young men need dinner suits or tuxedos for their university ball, school prom, graduation dinner, Christmas party or wedding reception. Johnny Tuxedo is all about an impeccably cut, well designed, durable suit at a good price. In a unique collaboration, Newl&Potter were asked to work alongside a bespoke tailor, celebrity photographer, web expert and PR guru to create the brand. We developed the visual identity, brand positioning, packaging and advertising.

NEW: The Hippodrome


The Hippodrome

Newl&Potter have developed and installed the interior signage for all four floors of The Hippodrome Casino in London’s Leicester Square - including the Heliot Steak House restaurant.


NEW: Sports Recruitment International


Sports Recruitment International

With leading global sports organisations such as Nike, Manchester City Football Club, Team GB and NBA as their clients, Sports Recruitment International needed a brand image to reflect their international presence and expertise. Newl&Potter have designed and implement their new visual identity.





Newl&Potter work alongside JPC producing tender submissions and other marketing collateral to support their commercial cleaning business. JPC work within high profile commercial premises, including Chiswick Park development in West London, Regent’s Place, Merchant Square, Paternoster Square, MoreLondon, The Leadenhall Building, The Ritz, Hammerson and Bunzl.

NEW: McLaren Group Brochure


McLaren Group Brochure

In conjunction with re-designing their website, Newl&Potter have designed and printed a hardback brochure for the McLaren group. The brochure showcases the incredible body of work across the group ranging from Tottenham Hotspurs’ new training ground to The Palace Hotel in Dubai.

NEW: McLaren Website Redesign


McLaren Website Redesign

The McLaren group is one of the UK’s most successful privately owned businesses. It operates domestically and internationally in construction, property investment and development and furniture and interiors. They asked Newl&Potter to redesign their website to give them a highly visual portfolio site to show off all projects across all sectors.

NEW: De Vere Hotels Leisure Breaks Brochure


De Vere Hotels Leisure Breaks Brochure

Newl&Potter have designed the latest edition of De Vere Hotels’ Leisure Breaks magazine. This quarterly publication highlights the season’s hotel and golf breaks whilst giving the lowdown on the hotels, resorts and their surrounding areas.

NEW: De Vere Hotels Meetings & Events Campaign


De Vere Meetings & Events Campaign

Newl&Potter have created a multi-phase campaign for the Meeting and Events arm of De Vere Hotels. Straddling e-shots, tradeshow display and marketing collateral, the campaign positions De Vere Hotels as a refreshing alternative in the corporate hosting marketplace.

NEW: Carrington Grill Identity


Carrington Grill Identity

Cheshire’s newest contemporary restaurant - Carrington Grill, has been unveiled at De Vere Hotels’ Mottram Hall. Newl&Potter have designed the identity and launch collateral.

NEW: Celebrity Gaming Club Logo


Celebrity Gaming Club Logo

Celebrity Gaming Club is where celebrities from the worlds of sport, music, arts and entertainment play against each other on the hottest video games. Newl&Potter have created the identity, which by the looks of things seems to have impressed Olly Murs.

NEW: Greenspun® Bag for Tesco


Greenspun® Bag for Tesco

In partnership with environmental packaging company Greenpac, Newl&Potter have created the Jackfruit print design for the Greenspun® shopping bag for Tesco. This bag, the first of its kind, is made from recycled plastic bottles.

NEW: Playboy Club Midsummer Night Party


Playboy Club Midsummer Night Party

Located in the heart of exclusive Mayfair, the Playboy Club offers world-class gaming, dining and entertainment. Newl&Potter have designed the invitation for their Midsummer Night’s Party.

NEW: Limited Edition Playboy Club Chips


Limited Edition Playboy Club Chips

Playboy Club London asked Newl&Potter to design a commemorative, limited edition gaming chip to celebrate the opening of the club. The chip uses the first ever Playboy cover from 1953 featuring Marilyn Monroe.

NEW: Salvatore’s at the Playboy Club London


Salvatore’s at the Playboy Club London

Renowned mixologist, Salvatore Calabrese, known as the 'Maestro', will be opening Salvatore's at the Playboy Club London. Having designed his identity Newl&Potter are creating all his print collateral for the new venture.

NEW: Rendezvous Casino

Rendezvous Casino

The Rendezvous Casino in London’s Mayfair is still trading as it undergoes its exciting transformation into the Playboy Club. Newl&Potter have designed and produced the striking hoarding for this transition period, informing members that despite its looks, the casino is still open.

NEW: Food Freshness Technology

Food Freshness TechnologyFood Freshness Technology has developed a range of market changing products that help to sustain the world's fresh food supply for the developed and developing worlds. These products enhance taste and quality, help increase productivity, reduce supply chain costs and offer significant environmental benefits over existing technologies. Newl&Potter have designed their identity creating a mark that contrasts organic shapes and colours with contemporary styling.

NEW: Earl of Sandwich Marketing Collateral

Earl of Sandwich Marketing Collateral

With franchises throughout the USA and in Disneyland Paris, the World’s Greatest Hot Sandwich® is coming to the UK. Earl of Sandwich is opening its first UK franchise in Ludgate Hill near St. Paul’s Cathedral in London. Newl&Potter have designed the marketing collateral for this opening.

NEW: Greenspun Fabric From Plastic Bottles

Greenspun Fabric From Plastic BottlesGreenpac develop innovative environmental product and packaging solutions that preserve the natural resources of the planet. One of their technologies is Greenspun a fabric created from 100% recycled plastic bottles, crushed and processed back into yarn to create the fabric. Newl&Potter have devised a logo to help sell in the fabric to fashion retailers. The logo appears on labeling, ticketing and packaging.

NEW: Norton & Townsend Suit Promotion

Norton & Townsend Suit Promotion

Newl&Potter have designed and produced the latest direct mail and emarketing campaign for Norton & Townsend, the bespoke tailoring firm in Spitalfields, London.

NEW: Planet Hollywood - Private Venue Brochure

Planet Hollywood - Private Venue Brochure

Following the success of Sylvester Stallone’s The Expendables premiere after party at Planet Hollywood, Newl&Potter have designed the private event pack for the venue. The design and production of their stand for the Confex exhibition at Earls Court has recently been completed.

NEW: Next Womenswear Denim In-Store Display

Next Womenswear Denim In-Store Display

Newl&Potter have designed Next’s very own bespoke paisley for use in the in-store display graphics for the womenswear denim offer. The pattern was painstakingly hand-drawn and will feature in large format display panels throughout Next stores.

NEW: Webheads Identity

Webheads IdentityAfter 16 successful years of web design, Webheads needed a change of image so asked Newl&Potter to re-design their identity.

NEW: Mercanta Coffee Hunters T-Shirt

Mercanta Coffee Hunters T-Shirt

Mercanta asked Newl&Potter to design a t-shirt for their North American operation’s trade activity. The brief was to communicate their integral involvement in the coffee making process. It got its first airing at the Specialty Coffee Association of America’s 10th Annual Roasters Guild Retreat.

NEW: Next Mens Holiday Shop In-Store Display

Next Mens Holiday Shop In-Store Display

Using a montage of surf inspired retro imagery and typography Newl&Potter have created the in-store display graphics to signify the menswear holiday shop area within Next stores.

NEW: Joie de Vivre Identity

Joie de Vivre IdentityNewl&Potter have designed the logo for marketing consultancy Joie de Vivre.

NEW: Leading Edge Sport Identity and Promotions

Leading Edge Sport Identity and PromotionsLeading Edge Sport specialises in providing a first class athlete management, events and corporate hospitality service. Newl&Potter have designed their logo and promotional material.

Planet Hollywood Re-launch

Planet Hollywood Re-launch

Planet Hollywood has re-branded and opened its new state-of-the-art restaurant in London’s vibrant Haymarket district. Newl&Potter have implemented the new identity across all display, signage, restaurant collateral and marketing material. We have also designed all the launch advertising and promotions, culminating in invitations for the launch party - a joint celebration with Jason Statham.

Ignite Group Brochure

Ignite Group Brochure

Ignite Group operates high quality brands of bars, clubs and restaurants in London. Their brands include Eclipse, Boujis, Cocoon and Bumpkin. Newl&Potter have designed a corporate sales brochure to showcase each of the brands.

John Lewis Menswear Identity

John Lewis Menswear Identity

Continuing our relationship with the John Lewis fashion team, Newl&Potter have re-designed the identity of their own brand menswear range and implemented it across all areas of casual and formal garment branding and packaging.

Mercanta Coffee Hunters Ad Campaign

Mercanta Coffee Hunters Ad Campaign

Mercanta Coffee Hunters supply fine coffees to Specialty Coffee roasters in more than 20 countries. They have asked Newl&Potter to create a print campaign that can be run across North America, Europe & Australasia.

St. George’s Happy® T-Shirts - Let’s Sport a Smile

St. George’s Happy® T-Shirts - Let’s Sport a Smile

Newl&Potter have designed the quintessential England supporter’s t-shirt. Cleverly tweaking the national emblem of the St. George’s Cross, the St.George’s Happy® design offers a new take on flying the flag. To buy the T-shirt and for further information, please visit:

Next Ethical Trading Logo

Next Ethical Trading Logo

High street retailer Next have long had an energetic involvement in the Ethical Trading Initiative. They asked Newl&Potter to design a logo they could use to communicate and reinforce this activity across all company media - from till receipt
to website.

Next Personal Shopper Identity

Next Personal Shopper Identity

Newl&Potter have designed the identity for Next’s ‘Personal Shopper’ - an in-store advisory service to give you the star treatment when shopping. The project involved the creation of the logo as well as point of sale and display material.

MANCH235TER Casino Summer Promotions

MANCH235TER Casino Summer Promotions

With summer here, Newl&Potter have completed the marketing material for the MANCH235STER casino’s summer activities. This series of flyers and invitations promote customer offers from cinema meal deals to free cocktails, often in Cantonese as well as English.

Alea Casino Glasgow External Signage

Alea Casino Glasgow External Signage

Newl&Potter were briefed by the marketing team of the Alea casino in Glasgow to increase the club’s visual impact within the retail park where they’re situated. An external signage package was put together comprising large-scale window graphics, column wraps and floor decals.

Casino at the Empire 2nd Birthday

Casino at the Empire 2nd Birthday

To help celebrate the 2nd Birthday of the Casino at the Empire in London’s Leicester Square, Newl&Potter designed and produced special party invitations, birthday cards and a roulette tournament promotion.

John Lewis Basic Deluxe

John Lewis Basic Deluxe

John Lewis has launched an exclusively online womenswear collection - ‘Basic Deluxe’ and Newl&Potter were appointed to create its identity. The brief comprised the range name, logo, garment branding, packaging and copywriting.

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